Dtpfaq's Blog

Colors & Psychology

When people think of color, they tend to envision physical objects, like green grass, a black car, or a blue sky. What you interpret as “color” is actually the result of absorbed and reflected light waves, which stimulate sensors in your eye and trigger associations in your brain. Three physical factors influence the appearance of a given color: the light source, the surrounding information, and even your eyes.

The human eye can detect an amazing range of light energy, but what happens to it from there is a matter of psychology, and not necessarily color science. Color represents a strong part of our emotional association fields, a sort of resonant touchstone to which we tie ideas and subconscious feelings. Studies have shown that a person’s overall mood and perception of events can be influenced by the colors of their surroundings. Continue Reading Colors & Psychology…