Colors & Psychology
October 19, 2010 at 4:10 pm | Posted in Colors, Colour Management, Desktop Publishing | Leave a commentTags: color expectations, Colors & Psychology, feelings, individual perception, perception of colors
When people think of color, they tend to envision physical objects, like green grass, a black car, or a blue sky. What you interpret as “color” is actually the result of absorbed and reflected light waves, which stimulate sensors in your eye and trigger associations in your brain. Three physical factors influence the appearance of a given color: the light source, the surrounding information, and even your eyes.
The human eye can detect an amazing range of light energy, but what happens to it from there is a matter of psychology, and not necessarily color science. Color represents a strong part of our emotional association fields, a sort of resonant touchstone to which we tie ideas and subconscious feelings. Studies have shown that a person’s overall mood and perception of events can be influenced by the colors of their surroundings. Continue Reading Colors & Psychology…
Projects – behind the scene
July 7, 2010 at 10:05 am | Posted in Design Topics, Desktop Publishing, My perspective, Work | 2 CommentsTags: behind the scene, design projects, graphic designers and clients, Working as a Graphic Designer
Working as a graphic designer .. hmm how hard is this? I noticed that most people who are not in the business don’t know exactly what this job is about and how things work. We just presume they know but how can they? I don’t know what other jobs are about in detail and I’m not sure I would understand all if someone would explain it. Continue Reading Projects – behind the scene…
Find your Printer Service
July 6, 2010 at 11:44 am | Posted in Desktop Publishing, On the web, Print, printing, Tutorials | 2 CommentsTags: Commercial Printer, Digital Prepress, print shops, service bureaus, stochastic screening
To help you in your search there is a list of questions to ask print shops and service providers. Their answers should determine which printer is the best for you.
If you are interested in a Digital Prepress Service Provider then you might want to consider these questions: Continue Reading Find your Printer Service…
Font Licensing
July 5, 2010 at 10:17 am | Posted in Desktop Publishing, Fonts, My perspective | Leave a commentTags: buy a font, Font Licensing, font purchased, legal right
When you buy a font, you may install the font on all your workstations. You do not have to buy a licensee per computer, like other graphics software.
When you buy a font, you buy the right to use that font to create a printed product. This means that it is perfectly legal to supply a font to anyone involved in the process of designing with, printing, or reproducing the font, like freelance designers, service bureaus, or print shops.
It is also legal to hold client fonts, but don’t use them for any other work but Continue Reading Font Licensing…
Backup your projects
July 2, 2010 at 7:41 pm | Posted in Desktop Publishing, Tutorials, Work | Leave a commentTags: backing up your work, Backup, copies, disks, external hard drive, removable disk, restore files
Bad things happen. Murphy law says that your computer will crash just when you need it most.
A hard drive failure, you deleted accidentally a project folder or reformatted the entire drive, deleting everything. It’s impossible to plan all disasters, but by backing up your work, you can keep your data safe. When something does occur, you’re able to restore your files and keep working.
Backup refers to routinely updated copies of your most commonly used files. Your type library and image libraries should already exist on an external hard drive, and your applications and operating system can be restored from the original hard. Continue Reading Backup your projects…
When to use Vectors
July 2, 2010 at 2:26 pm | Posted in Desktop Publishing, On the web, Vectors | Leave a commentTags: FreeHand, Illustrator, PostScript, Stylized type, trace images, tracing, use vectors, vector art
The more you use a program like Illustrator or FreeHand, the better you’ll understand the type of artwork for which they’re best suited. Them an excellent choice for:
• Logos. Often-used graphics such as corporate and credit card logos need to be portable, easily edited, and consistent—all of which PostScript artwork provides.
• Stylized type. The points and paths used in vector-based artwork are virtually identical to the shapes used to create the characters of your favorite typefaces. This makes Illustrator and FreeHand the perfect tools for editing and enhancing customized type. Continue Reading When to use Vectors…
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- Colors & PsychologyWhen people think of color, they tend to envision physical objects, like green grass, a black car, or a blue sky. What you interpret as “color” is actually the result of absorbed and reflected light waves, which stimulate sensors in your eye and trigger associations in your brain. Three physical factors influence the appearance of [...]
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